Twice a month,
the decryption of the latest trends,
places of the moment, expressions to remember...

About

TAKE A WALK ON THE SUNNY SIDE WITH SUNNY SIDE UP LONSDALE'S NEWSLETTER!

Lonsdale, a leading independent branding and design agency, introduces Sunny Side Up, a bi-monthly newsletter, that takes an offbeat and optimistic look at trends. It purpose? Track and dissect changes, open new horizons and bring a breath of fresh air.

Sunny Side Up brings a fresh perspective on social-fashion-food-interior design- tech and retail trends but also the words of our time, with a hint of dare, a splash of humor and a good dose of optimism.

For this new initiative, Lonsdale has chosen to partner with two journalists – Marie-Odile Briet and Valérie de Saint-Pierre, one in Paris and one in New York, who already publish the weekly Futiloscope - www.lefutiloscope.fr – a trendy newsletter with tremendous growth in the last 2 years. Both specialized in “lifestyle” journalism, they have worked at L’Express, Biba, and Le Figaro, and investigate with the same energy and pleasure on the lament lightbulb comeback or the rising of Aperol Spritz.

Green plants being hot again, the Millenial pink craze or the rain that suddenly is “cool”…their mission will consist in selecting the best particules of the time to compose a lighthearted, witty newsletter.

Sunny Side Up is the bright side of life (and the egg). In this issue, you’ll hear about « objective zero waste », T shirts featuring messages and pets with millions of followers online. Let’s catch up again in 2 weeks for the next issue !

To subscribe, click on the link www.newssunnysideup.com, it’s free !

And remember, take a walk on the Sunny Side.

Tell us all!

All fields are required*

Invite your friends!

All fields are required*
Hello sunshine

We dig immersive

Is immersive the next cliché? We’re tempted to think it is, especially considering the massive use of the word, as soon as you want to show a whiff of virtual modernity about a place, a museum or an event! Immersive art was originally the prerogative of contemporary artists, like Olafur Eliasson, James Turrell or Pipilotti Rist. It brings together all kinds of methods, from simple installations to 3D videos or to virtual reality. They plunge the “spect-actor” into a parallel dimension that stimulates all of the senses, employing elemental materials such as light, water, and air temperature to enhance the viewer’s experience.

By now you will have understood that immersion no longer refers to old-fashioned language study, but to an impressive and troubling “experience”! Lately it has left behind the world of art in order to conquer the general public. Two recent Parisian successes are witness to this. The Japanese Team Lab at La Villette (until September 9) takes you into a spectacular dreamlike and organic atmosphere. At l’Atelier des Lumières, which opened last April, you are bathed in a disturbing and unsettling kaleidoscope of colors inspired by Klimt (until December 31). The amusement park dimension of these exhibitions goes without saying: you come in order to experience strong sensations, sensations that are highly instagrammable of course! A field that presents infinite possibilities for tomorrow’s retail scene…

Share this article
Under the sun

A big splash

This summer’s Parisian “IN” spot ? Le Bassin de la Villette! The town hall has installed a floating structure 100 meters long where you can swim in the water, filtered of course, at the Canal de l’Ourcq. Last year, you could also dunk yourself in the Daumesnil Lake. And in 2024, after the Olympics, where athletes will compete in the Seine itself, you will be able take advantage of 9 “perennial bathing zones”! An old fantasy within easy reach of your flippers! And if one day we find ourselves bobbing and floating at the foot of the Eiffel Tower, it will be thanks to the militants of “the right to urban bathing”. Since 2012, the Laboratoire des Baignades Experimentales (Laboratory of Experimental Swimming) has organized festive dips (completely illegal) in the Seine.

The goal? Give the locals back their river, hopefully less polluted, though at present monopolized by bateaux-mouches. In short, they fight against the tendency to gentrify and stultify: free, city swimming has always brought together all social classes. They also inject a dose of “natural” into the city, like urban brownfields or Parisian “farmers”. All that flows in the same direction…

Share this article
Good wording

Hybrid food, expression, USA, 2016

Definition: Originally used to designate fruits or vegetables modified by man to create more attractive varieties like the clementine or the Asian pear. But since the success of the Cronut (croissant-doughnut invented in New York in 2012 by the French baker Dominique Ansel), the term now defines new recipes borrowed from traditions in various countries.

Which means? In the US, the major food trend “hybridation” affects all the classics: pizza, tacos, burgers, cakes. Created in Brooklyn, the ramen-burger (the bun is replaced by grilled Japanese noodles) has already arrived in France, just like the popular sushi-burrito (seaweed roll stuffed with rice and raw fish or tex-mex chicken!). To the greatest joy of the millennials, fans of fusion food, and less fussy than their elders about mixing all kinds of trends…

Share this article
Hello sunshine

Food Halls Rock

Tacos or Poke bowl? Calzone or empanadas? The food hall, housed preferably in a rehabbed industrial building, assembles stands offering foods from all parts of the world, and is THE restaurant concept of the moment. At Ground Control, the Parisian “in” spot, you can eat street food from Argentina, Italy, China or even Africa… in the vein of New York’s Chelsea Market, the ancestor of them all. At Station F, the group Big Mamma opened La Felicita, gigantic “restomarket” – 48000 square feet of booths in a transalpine theme, similar to its precursor Eataly. The Time Out Market in Lisbon, historic central food market revamped in 2014 by the famous city-guide, receives 2 million visitors annually. At the end of 2018, the magazine will open two more markets, in Brooklyn and Miami. On the West Side of Manhattan another gigantic project has seduced superstar chefs, among which, Ferran Adria who will launch the first Spanish “Food Emporium”!

In the USA the number of food halls is expected to double by 2019. Turnkey operations by specialized property developers revitalize neighborhoods… and raise rents. The gourmet food hall, new armed wing of gentrification? On the other side of the Atlantic, they say that these new places all resemble one another in the end. Like coffee shops? Let’s hurry up and enjoy them…

Share this article
Under the sun

Heavens, it’s a rainbow!

Have the fast fashion brands all gone to see The Wizard of Oz? At the Spanish Zara, or the Nordic Monki, the English of Asos, it’s only T-shirts or sweats in rainbow colors with vibrant slogans (“Love is the color of the rainbow”) for others, it’s smart phone cases or goblets with designs. On Instagram, manicures or multi-colored painted crosswalks in Le Marais or Toronto shine… colors ablaze!

You get it, the month of LGBT Pride that ended on June 30 counted for a lot in this general enthusiasm. But not completely. For the millennials, the rainbow is the new unicorn: nifty and cool! To adopt it is to take a dose of kindness, one that passes quickly. But this casual re-appropriation is abhorred by the LGBT activistss, who call it “pinkwashing” ( the display of gay friendly sentiments without true engagement)… Rainboo!

Share this article
Good wording

Orbiting, Noun, may 2018

Definition: The term was first coined last spring by the famous American blog The Man Repeller. It consists of cutting communication with someone while continuing to follow him or her on social media. While no longer responding to text messages or WhatsApp calls, you persist in looking at, and even commenting on the person’s Instagram stories. Those people have been “put in orbit”.

Which means? This attitude is similar to FOMO, the famous Fear of Missing Out, initially stated on Facebook. You continue to follow someone in case he is finally more interesting that you originally thought! You keep him on the back burner so to speak. This practice, originated in the dating scene, has now overflowed into the professional recruiting area.

Share this article
Hello sunshine

Go Agricoolture!

City farms, kitchen gardens on rooftops, permaculture for city dwellers? Not long ago it was only a utopic dream… Lately the idea has blossomed in France, and most notably in Paris. The Parisculture program (objective: 100 hectares of urban plantations by 2020) has announced the opening of a giant greenhouse in northern Paris (the target is 52 tons of vegetables per year) and the launch of a real produce farm on the roof of the Bastille Opera. After La Caverne, mushroom farm installed in an old parking garage in the east of Paris, other exploitations have abounded: on the roofs of the BHV department store or the Opéra Garnier, on the top of an Auchan in Lyon or the Galeries Lafayette in Annecy, we’re planting them as fast as we can!

Their produce can be found on-line at Farmhouse Paris where you can buy, among other things, flavored gin – pure Parisian. As to the start-up Agricool, it has set up on the capital’s asphalt streets, in containers converted to mini non-GMO strawberry farms, strawberries already selling in selected Monoprix. While on the list for a plot in a communal garden, foodies in the 10th arrondissement, can wait it out at Alma Grown in Town, pop-up store that sells ONLY fruits and vegetables grown in Paname (Paris). Then they can bike over to buy their eyeglasses at Wait, a boutique where you can chose your frames while wading through aromatic herbs. Little by little this new country garden tic is replacing cactus in concept stores and restaurants. As they say, “Eat Fresh”…

Share this article
Under the sun

The jersey says it all

After the rehab by Balenciaga (and scores of others who followed) of the multi-colored football scarf this winter, it’s the turn of the soccer jersey to pass into the hot spot of fashion. No doubt there is a tropism here due to the World Cup, absolutely understandable, but the trend runs too deep for that to be the only reason! On social media the influencers parade proudly with their jerseys signed Fly Emirates or Vice, sponsor of the club Red Star of Saint-Ouen, more modest, but mythical all the same, and which even offered itself calligraphy done by the artist Nicolas Ouchenir (if you please)

The Paris St. Germain (PSG) on its side has entered into collaborations with top line designers like Afterhomework or x@, which have totally transformed the plain old polyester shirt with well-known logos into summer couture pieces…This appropriation of ostensibly “uncool” codes is completely in line with the return of tennis socks, fanny packs, the bob, pool shoes, which have now become desirable, revamped by luxury designers. Street wear is certainly becoming more and more chic…

Share this article
Good wording

Inclusive, adj., 2000

Definition: You must have heard about inclusive writing, or seen texts laboriously trying to use it! This militant adjective has recently extended its semantic field: it is now attached to the word underwear, forming the mysterious expression “inclusive underwear”. What in the world is an “inclusive panty”? Is it neutral underwear, wearable by men or women? Nope! It’s for women, made in all sizes and all shapes, to promote physical diversity and freedom from aesthetic stereotypes. Yes, it’s all that!

Which means? The singer Rihanna has just launched, with great pomp, her own collection, Savage X Fenty, that proposes 5 shades of “nude” to go with all skins (and is available in XXXL as well). The British on-line giant ASOS, not to be outdone, did the same last April. Apparently the inclusive isn’t exclusive, as far as marketing that is!

Share this article
Hello sunshine

The zest that counts

Last summer it was a parade of exotic palms with special mention going to the all-invasive Monstera Deliciosa. 2018’s gimmick has a name that’s easier to remember: Lemon! Dolce & Gabbana, the luxury brand, queen of the “Sicilian vintage” look has planted it everywhere. The Fashionistas are wearing the mono-earring Le Citron from their favorite Frenchman Jacquemus. At Monoprix, it’s reaped in abundance: bags, mugs, carryalls, Mr. Wonderful tennis shoes for Bensimon. It grows on flounced dresses from the English giant Asos or “Jackie O in Positano” cardigans from the American J. Crew.

Homemade lemonade flows through those Greek/Lebanese/Israeli neo-canteens in Paris. While Le Citron, signature cake of the super star Cédric Grolet, flies off the shelves in his new pastry shop. The gentle Mediterranean versus the “tropicool” (shoo cactus and pink flamingo!)? And not only. At the Nordics Monki or Ganni – T-shirts, flip flops, bikinis – fruit is funky. It’s less evocative of a retro Italy and more of the inspiration for Beyoncé’s album Lemonade: “When life gives you lemons, make lemonade”. On the other side of the Atlantic it’s the emblem of optimism, even resilience. A good reason to keep on squeezing this trend!

Share this article
Under the sun

Monet, Monet, Monet…

The Instagram account Call me by Monet, homage to the film “Call Me by Your Name” is making a big buzz. What seduced its young Filipino creator in the cult film (besides Timothée Chalamet)? It’s that life imitates art, and impressionist painting in particular. She posts hybrid pictures, where actors are inserted into Monet masterpieces, “Luncheon under the Canopy”, “The Seine at Giverny”.

The account Art-Lexa Chung, another roaring success, is every bit as strange! Its two Spanish presenters juxtapose photos of the IT girl, Alexa Chung… with portraits signed Goya, Egon Schiele or Lucian Freud. Since these “mash-ups” – Insta feeds for collages – abound, these newcomers recruit zillions of followers. Because for once they’re more poetry than parody? Because it’s a bit of a change after the ubiquitous Grumpy Cat and all the “memes”* craze? Or is it that their subliminal message – art is everywhere if you know how to look – strikes a chord? In any case, this digital tinkering has started a cultural virus that just may become contagious.

* Viral inserted photo parodies

Share this article
Good wording

Orthosomniac, adj., 2018

Definition: designates those people obsessed with the quality of their sleep, just like orthorexics who avoid sugar, gluten, or any other food they demonize. Like them, they talk incessantly at dinners about their obsession, then they slip away to bed before dessert.

Which means? To the American scientists who coined the term, the proliferation of high tech devices meant to insure optimal sleep (masks, apps, smart watches, gadgets to record sleep data) lead to obsessions and angst about the perfect night. Without, of course, curing insomnia. Camomile Tea anyone?

Share this article
Hello sunshine

Kawaii Attack!

Impossible to miss at Sephora’s, the big ghetto blaster in pink cardboard marked Barbie, that hides a palette of eye shadow, mascara and eyeliner! Same thing at M.A.C. who offers a capsule collection from the New York label Nicopanda: lipstick brush with a panda on it, or boxes decorated with the brand’s fetish little bear… childish propositions that are incongruous with these high temples of make-up? Yes and no. This is not the first time Sephora has collaborated with other brands. Last year, the mini collection Moschino (with a teddy bear theme) lit up social media. The brand also sells gloss “with ears” or “little phantom” sticks from the brand TonyMoly.

These products, old fashioned and girlie, conceived to make a splash on Instagram will of course seduce the young fans of K. Beauty (the Korean cosmetics that look like they’ve come from the toy aisle) or Toofaced, US specialist in unicorn inspired eye shadows. But not only. The millennials are enjoying it? Brands today seem to be betting that their elders also are looking for fun and lightness. Whether in the stores or in magazines, for too long, make-up has been unchanging and intimidating. Today finished the monopoly of the lipstick tube in black or glamorous gold! At any age, the mischievous “Cosmetoy” changes all the rules of beauty products.

Share this article
Under the sun

Beer is Geek!

There was a time when beer was guzzled by students in kitsch Irish pubs (or in plastic goblets at rock concerts)… that era, when “suds” hardly foamed is over! The festival Planet Beer last March, like the Beer and Taste Buds one next June in Paris are putting the screws on. With legions of tattooed brewers and their “craft beers” from all over we are tipping into another dimension. Welcome Beer Geeks, this new generation in love with super blondes and dark beers.

Oops, to define a beer by its color is a grave injustice in this little ultra connected world; it has its app fetish (Untappd) and its numerous forums and Facebook groups! The brewers culture even has its own sophisticated vocabulary: stout, lager, Indian pale ale, primary and top fermentation, single hops, hazy color… Is there a “zythologist” (a wine steward for beer from the Greek zythos, beer) in the house?

Share this article
Good wording

Raffle, n., 2016

Definition: this term designates the new marketing practice conceived by the giants of sneakers, to raise the adrenaline level of sneakers lovers. When the new model is announced, fans can sign up on the site 72 hours before D Day, hoping their name will be picked. To have the right to… buy their dream object! A new kind of lottery… it replaces the Camp Out, when fans camp for hours in front of a store the day that the new models come out.

Which means? The latest models to have been “raffled” hugely discussed, are the product of a collab between Nike and Off-White, the cult brand of the no less cult Virgin Abloh, recently named Artistic Director at Louis Vuitton Homme. We get, it’s a whole lot of info to process…

Share this article
Hello sunshine

An ocean greener than green?

Springtime is the time to reconcile with nature… Virtuous environmental initiatives flower ritually on fashion ads. Now that biological cotton is more or less the norm, consumer brands are surfing another wave: the reconversion of the tons of plastic bottles that are clogging our oceans, into synthetic material… Clearly there is matter for us to engage usefully!

At H&M, the latest delivery of “Conscious”, THE “responsible” collection from the Swedish giant, proposes, since April 20, a whole wardrobe born from waste washed up on our beaches. Its cult piece? An ultra glamorous pink dress recycled from 89 plastic bottles… At Adidas, partner since 2016 with the NGO Parley For the Oceans, 7000 pairs of sneakers in ocean plastic (11 bottles per pair) were recently edited and are already collector’s items. The brand is hoping to produce one million in the same way. We don’t know when this tidal wave will arrive, but until then we can hold on by enjoying the spectacular bathing suits made from rehabbing fishnets, on sale since last year (I net = 1000 bathing suits). The Dutch brand G-Star Raw is not out of touch either! Their jeans, made from Bionic, a recycled thread, jumps on the eco wave with brio. A little green in the big blue?

Share this article
Under the sun

Totally nude (and totally in)

Crédit @nude_yogagirl

The popularity on social media of the nudist gala at the Palais de Tokyo, to be held next May 5th, has surprised even its organizers. The prospect of a completely nude visit to the exhibition Discorde, Fille de la Nuit (Discord, lady of the night) has so far intrigued more than 26 000 people on Facebook… Lucky for those clever people who just wanted to show off – but without a doubt, would never have left their clothes behind in the check room –, the 100 places on offer went in just one morning!

Is this backing for contemporary art a sign that nudism is coming out of the woods (the Vincennes Woods that is, where there is a place reserved specifically for them since last year)? The latest yoga avatar on Instagram, the one that practices the art in the raw (but only when you have a sublime plastic woman!) has the same crazy buzz. Naturalism + positive body image = everybody in the altogether? We’ll see…

Credit @nude_yogagirl

Share this article
Good wording

Poké, n m, Hawaï

Definition: the Poke (pronounced POH-keh) is a classic dish of Hawaiian cooking. It’s an assortment of cubed raw fish, marinated in spices and peppers. Under its complete name Poke Bowl – same idea but with vegetables, cereal, fruits and especially avocado! – over the last two years, it has conquered the appetites of health-conscious mainlanders, without a doubt tired of quinoa salad…

Which means?For a long time known to only a few in France, the Poke is lately becoming more common. Two specialized restaurants, Palika Poké and Shaka Poké have opened in Paris over the last month, outside the confines of Veggiestan in the 9th and 10th districts, we take that as a sign… As to the recipes, they are starting to invade feminine magazines. We’re gonna poke this summer!

Share this article
Good wording

Botanical adj, 1611, became cult in 2017

Definition: this qualifier that evokes the French naturalist Buffon, granny’s watercolors and outmoded gardens, has spectacularly regained its hype. It describes everything, near and far, that touches love of plants, aromatic or beneficial, inspired by vintage apothecary.

Which means? Bars are botanical (at the Parisian Shangri-La or in London), infused gins are botanical (in all the “in” places in East Paris), niche beauty products (Apoldine, Paris) as well as mass consumption (Botanicals from L’Oréal Paris) are botanical, flowered T-shirts are botanical (everywhere), even beer claims to be (the Lambic Botanic de la Mort Subite). One more reason to down a pint or drink a cocktail, in all good conscience!

Share this article
Under the sun

The Rise of Breakfast

Pimp my Breakfast? The first book (Marabout) by the influencer Lili Barbery-Coulon offers recipes from one of her most popular #… On the menu? A festival of bowls of brightly colored countenance (fruits, grains and porridge everywhere) that puts years on our buttered toast (dunked on the sly)! You have to see the avalanche of morning posts on social media, breakfast, formerly intimate and basic at its origins, has become a trove of food porn. Granola from new brands – homemade is better! – parade with blueberries; avocado toasts tingle; brightly colored juices are cold-pressed and the china is in tune with it all. The Instagram @symmetrybreakfasts, which (over) exposes every day its compositions “from Michael for Mark” already has 772 000 followers… For those of you who want to share with class, without having to cook, a bunch of coffee shops now allow you to give yourself over to this new cult!

Photos : @symmetrybreakfast and @lilibarbery

Share this article
Hello sunshine

Happy in the rain!

If you’re still complaining “it’s raining cats and dogs” while its coming down in buckets, you’re going to have to control this weather negativism: it is no longer acceptable at all! For the new young fashion houses, the rain seems to be the new cool territory to explore. The trend “Smiling in the Rain” was first started by Karl Lagerfeld: the spring/summer collection of Chanel last autumn saw a parade of young women in trench coats and thigh boots in transparent vinyl, radiant, in spite of the pouring rain.

Since, raincoats have left the behind the aisles of My Vacation in Brittany and have invaded the cities. Recent challengers from a re-looked K-way, the Danes of Rains and the Swedes of Suttherheim line up wonderful waterproof parkas and rain pants. Clearly they’re more adapted to urban trendies than to a delivery guy on a scooter! The plastic poncho is no longer the worst-case go to for tourists, but a noble accessory, shown in spectacular prints in concept stores all over. As to the formerly sinister specialized headgear, Fendi’s umbrella hats and the new “granny hoods” in wax or denim, rival the trendiest creativity. But why so much “Rain”? This new clothing fancy says more than you think: are we accepting, slowly but surely, that global warming is inevitable? Skeptics, eat your hearts out: there are no longer any seasons, even fashion says so!

Share this article
Good wording

“Pet Influencer” expression, 2018

Definition: designates pets of 30 million friends, or almost, on social media. Admittedly, the cat Nala (@nala_cat) only has 3 million followers on Instagram, but his career is far from over. Like the little Pomeranian @JiffPom, the German shepherd @Loki_the_wolfdog or even the hedgehog @mrpokee, other digital megastars.

Which is to say? Finished the time when Choupette, Karl’s cat was the only “celeb pet” and when Grumpy Cat was happy enough to make us laugh. Today, the “pet influencers” flounce through ad campaigns of well known brands – Banana Republic, Google, Mercedes – and no longer only in ads for dry animal food. Their informed owners who are now registered in specialized agencies (like mypetagency.com, the first of its kind here in France) earn thousands of Euros on each sponsored post on Instagram or Twitter. And fans keep asking for more. A niche market for the future?

Share this article
Under the sun

The T-shirt “You want to or not?”

On the other side of the Atlantic the messages are very serious (“Consent is exciting”, “Foreplay doesn’t mean consent”). For us, the impish OUI/NON on tops or socks by Monki – the junior brand from H&M, not sold in the US – leaves the possibility of hesitation. A more playful – and less politically correct way – to remind one another that you have to ask permission before passing into action. Efficient? The future – which will be female, according to another best-seller T-shirt! – will tell.

“Shall I?”, inquired Cary Grant of Eva Marie Saint in North by Northwest before giving her the longest screen kiss in the history of filmdom. Those exquisite manners have somehow gotten lost on the way. Therefore, in the era of #metoo and post Weinstein, we are seeing the flowering of the consent T-shirt, almost as torrid as the forms of the same name.

Share this article
Hello sunshine

Go no-waste!

Last March 15, a mass, like never before seen, was celebrated in the crypt under the Madeleine church. In front of a subjugated audience, the Italian superstar chef Massimo Bottura inaugurated his Parisian Reffetorio, a soup kitchen that serves elaborate meals to the homeless, concocted notably from unsold food from the large supermarket Carrefour. Like in the other “refectories” of his association Soul for Food in Milan, London or Rio, the décor is sublime: ceiling clouds signed JR… which gives a glamorous touch to a noble cause, in times past not considered very sexy, the “no-waste”.

This world-wide movement, today very chic, has its rituals – the pop-ups from the American chef Dan Barber, where you can feast on fish & chips made from fish heads – and his young creative restos (like Silo in Brighton or Urbane in Seattle), where almost nothing is thrown out. The no-waste has also inspired app designers, from The Food Life which localizes the nearest yogurts coming up on their sell-by dates, to Too Good to Go, which lets you buy, at the end of the day and at bargain prices, the Paris-Brest pastry or the meat pie which remains unsold at an artisan baker in the city center… There’s lots more to invent! Every French person throws out 20 kilos of good food each year, which still leaves a lot on our plates…

Share this article
Good wording

Woke, adj, 2018

Definition: recently spotlighted in the New York Times by David Brooks, to whom we also owe the term bobo, “woke” should rapidly replace cool as the star positive qualifier. It is derived from the African American vernacular expression “stay woke”, and it signifies that besides being stylish and pleasant, we should be vigilant about oppression of the minorities and constantly aware of those issues.

Which means? Its widespread use since 2013 is a result of the Black Lives Matter movement, which denounces police violence against black Americans. Since, it has fallen into the public domain: the Golden Globes or the Oscars, in the post Weinstein era, are considered “woke”. The Guardian even qualified Meghan Markle (Prince Harry’s fiancée) as the first “woke” princess for her well-know feminist position. Looks like the “woke” is really cooking…

Share this article
Under the sun

Advertising in bloom

You can’t have missed noticing that many of the latest mass appeal fashion campaigns (Benetton and Desigual leading the pack, by respectively Olivier Toscani and Jean-Paul Goude) all have a new characteristic. And no, it’s not those sublime senior models, the latest infatuation of their luxury comrades. It’s more of an exuberant wave of flowers, showering down, in branches, in wreaths, in jewelry…

This joyous naturalist eruption seems to be the latest trending metaphor of happy diversity, and even more, of a certain gender fluidity, which fits perfectly in the spirit of the times: men also sport floral diadems! Are we witnessing the return of Flower Power?

Share this article
Hello sunshine

Egg Mayo is having a moment

The least you can do when you’re called Sunny Side Up is to be nice to a media hyped cousin! We’re talking about Egg Mayonnaise, the darling of the moment… Hardly a week goes by without an emotional article in a magazine touting its triumphal return, or benchmarking the best of its kind. Who can resist an obsession like that? This bistro dish, pleasantly working class and slightly retro, clearly still has fans. It also had, since many years, its own protection group, who by the way, can’t get over seeing the object of its cult suddenly venerated everywhere!

At Bouillon Pigalle, at Le Bel Ordinaire, chez Jacopo or Buffet, and in all the neo brasseries popping up all over, with cane chairs and servers festooned in white aprons, the “egg mayonnaise” is this year’s guest of honor. It swaggers amid the celery rémoulade, beef with pasta shells and other standards of Frenchy cooking. Snubbed by the new bistronomy, who loved putting wasabi into everything, the millennials, who are looking for comfort and simplicity, are having a field day with the classics of the “Bouillon”, the workingman’s restaurants of the xixth century. The advantage of egg mayonnaise remains the same as in the old days: its price, modest as it is, good and not expensive, what more could you ask for?

Share this article
Good wording

Neutral, adj, 2018

This adjective, derived from the expression “gender neutral” now qualifies all that refuses to obey the classic distinction male/female.

What does that mean? There are now “neutral” models (like the young Oslo Grace, the sensation of the moment) that parade indifferently on the catwalks for men or women. The new underwear with the buzz is also “neutral”. Though it still respects some vague anatomic realities – it has to – it doesn’t use any specific sexual code, lace or push-up for example.

Share this article
Under the sun

Logos à go-go

Ah, fashion and logos! First, flamboyant symbols of the eighties; then booed by the minimalists with their “No Logo”; returned to the spotlight, parodied by the young in 2000; brilliantly reinstated since by luxury brands… they’re certainly getting on even the most solid of fashion nerves! The exhibit Let’s Go Logo at the Bon Marché until April 1st adds to it. In an amusing self-reflection, 150 designers play with their own logos, false forgery or real hijacking… even washing powder is logotyped!

Share this article
Hello sunshine

Let’s party in former factories!

Have a cocktail in a run-down Post Office? Go to a locavore market in an abandoned factory? Hear a rock concert in an unused cargo terminal? Lately, wander through a rehabilitated industrial wasteland, and you’ve succeeded in an arty Parisian evening out! Ground Control, the enormous train station converted to a food court, like something you’d see in Berlin, inaugurated in early February, is the latest. Last summer, it was Grands Voisins, on the ruins of the hospital Saint Vincent de Paul, which was the site of the most popular ciné-club of the season. At the Recyclerie (old train station of the Petite Ceinture), or La Generale (abandoned state Electricity building), you can catch performances or repair your bike.

Outside of Paris, there’s the Halle Darwin in Bordeaux (a former military casern), now reconverted into a kind of local Station F. In Marseille, the project Foresta will be operational in 2020. These areas, offered to the collective creativity are all built on the same fun model. An urban farm, beehives, food carts with cuisines of the world and green plants, parties and crowd sourcing, art and yoga, yuppies and millennials, start-ups and co-working… if you’re into that, then you’ve got it all figured out!

Share this article
Good wording

Lettering n. m. 2018

Definition: new on the social networking scene, this word denotes the art of drawing letters, a mix of calligraphy and graphics through the use of a felt tipped brush called a “Brush Pen”.

Which means? Loops and curls are everywhere, on coffee shop walls, T-shirts, pillows, bracelets or on posters… grammar school handwriting classes being ancient history for most of us, DIY workshops abound. Trendy boutiques like Officine Universelle Buly propose weekend initiations. Will letters be of capital importance?

Share this article
Under the sun

The call of the wild

Have you heard of forest bathing (known as “Shinrin Yoku”)? This Japanese ritual consists of giving hugs to our friends the trees, and it’s conquering the world. The book by Dr. Qing Li, sought after by every editor, will come out in France at the end of March (First) and translated simultaneously in 20 countries. It confirms, that after months of the domination of the exotic palm, another wonderful leaf has taken its place. It’s the forest, its mystery and its benevolence. The hidden life of trees, a resounding best seller this summer, started it all. The message? Trees have a soul, and communicate by a sort of World Wide Tree Web often referred to as the Mushroom Internet. This sylvan trend is also part of our daily lives: iPhone cases covered in fir trees, Woody wallpaper and posters, pine scented candles are everywhere. Hey, take a walk on the wild side… without ever leaving the sofa!

Share this article
Hello sunshine

Why is the Working Class so classy?

It’s always when a species is on its way to becoming extinct that we start to appreciate it. Is this the reason that the retro workman’s jacket is invited into the wardrobes of the thirty-something’s, who by the way, have never even been near a hand saw in their lives? Wearing workman’s blue when you’re white collar is a bit like the deer rack on your SUV. It’s not exactly indispensable, but it does flatter your virility.

This indigo wave has touched the feminine sex as well: from Dior to Sezane, passing by the Swedish COS, the mechanic’s overall is de rigueur on the most trendy of these ladies. A touch of feminist grease wafts across the look… It’s certainly not the first time that the “work wear” aesthetic has been in style. But rarely in such a nostalgic way! Because the real workman’s clothes of today; technical and covered with reflective patches have nothing in common with the romanticized version of the vintage worker. They do their job, that’s all!

Share this article